11 essential internet marketing acronyms

CGM: Consumer Generated Media- Information that is created and shared by consumers via social media. For example, image sharing on Flickr or stories on Digg.

CPM: Cost per thousand- Typically used in banner advertising, it is an online advertising model where the advertiser pays a fixed fee for every 1,000 impressions for their ad.

CTR: Click through rate- The average number of clicks per hundred ad impressions, expressed as a percentage.

PPC: Pay Per Click-An online advertising model where the advertiser only pays when someone clicks on their ads.

PR: Page Rank- A formula developed by Larry Page, co-founder of Google. This formula rates the search engine importance of a webpage out of 10.

RSS: Rich Site Summary/Really Simple Syndication- RSS is like your own personal wire service. When a person signs up for an RSS Feed, it is usually for a webpage that is updated often. They get notified when the update is done so that they don’t have to keep going back to the site to look for them.

SEM: Search Engine Marketing-The process of marketing your website on search engines via paid advertising.

SEO: Search Engine Optimization- The process of optimizing a website so that it has a higher ranking for relevant searches on search engines.

SERPS: Search engine results pages-The results page that shows up for relevant search on search engines. Your aim should be for your website to show up on page 1.

SMM: Social Media Marketing- The process of marketing a website, cause or product in social media networks.

SMO: Social Media Optimization-Optimizing a webpage so that the content on it can be shared easily within social networks.

Optimizing your web content!

Content is king. This is a phrase you will probably hear very often as you learn more about SEO. It is also one of the most important factors to remember as you're creating a site that is optimized for search engines like Google, Yahoo and Bing.

Search Engines always reward good content. Here is a checklist of things you need for good content:

• Keyword: Go to https://adwords.google.com/select/KeywordToolExternal and enter your primary keywords. You will then get a list of both long tailed and short keywords that are related to your primary keyword. Pick keywords that have high searches.
• Content creation: Incorporate the keywords into your content as you write it.
• Keyword density: Once you have written your article, revisit it to make sure that your keyword density is between 3-5%.
• Tags: Add keywords to your Meta Tags, Description Tags, Alt Tags, and Title Tags
• Header: Create a header for your article. This header should incorporate a keyword and be set as an H1 tag.
• Sub-headers: If your article has sub-headers, save them as an H2 tag.
• Bold: Make primary keywords within your content bold.
• Unique: While you may look at content from other sites before creating your content, don't copy it. Your content should be unique. If you plagiarize even a part of it, then your website rankings will suffer.
• Value: This should be obvious but people often ignore it. Your content has to provide value. If you're just going to repackage what others say, then you aren't really providing any value to anyone. You won't get many repeat visitors if you do this.
• Frequency: This is another commonly ignored tip. Often people create a site and post one or two articles in it. Then, they ignore it and hope for the best. If you do the same, no one will be interested in visiting your website. You should aim to add at least one new article to your site every week.

Let me know what you think of this article. Do you have additional tips on optimizing your content? If you do, please let us know.

Search Engine Optimization like it's never been explained before!

Search Engine Optimization has become quite the buzz word in the online marketing world and it continues to grow. A couple of years ago, it was a term searched for by youngsters who were trying to make money online and needed traffic. Today. the corporate world sees a value to Search Engine Optimization as well.

Honestly speaking, having done SEO for about three years now, it is actually a lot easier than you would think.

Search Engine Optimization involves two parts. The first is on-site SEO. This is the process of doing good keyword research and optimizing your content so that it is search engine friendly.

The second part of Search Engine Optimization is off-site SEO, or promoting your website via link building. Here, you submit your website to major search engines and directories and create incoming links to your website. The more relevant links you have, the better your search engine ranking.

Now, it all comes down to quality. For on-site SEO, your keyword research should be thorough and your content should be good. Content is king. Without good content, your SEO will be nowhere.

The secret to off-site SEO is relevant link building. If your site is about photography, don't promote it on websites about Tennis. Instead, promote it on websites related to photography.

SEO is a time consuming process. It doesn't happen overnight.

The video above should give you a good idea about the basics of search engine optimization.

Using Hubpages, Social Bookmarking and Blogging to earn a high adsense income

Making money online is both easy and difficult. Allow me to explain.

Anyone can make money online, but not everyone can make a living online. It takes time and effort to make serious money online.

The above video showcases just one such method. It uses a combination of Article Marketing, Social Bookmarking and Blogging to drive traffic to your posts and increase your Adsense Income.

Here are the highlights:

• Create an article on Hubpages or Squidoo.
• Monetize your article.
• Bookmark your article using popular bookmarking sites like Digg, Reddit, StumbleUpon and others. This drives traffic to your article.
• Bookmark your article using some other, lower ranked bookmarking sites like SheToldMe.com and Xomba.com. These sites drive traffic, provide a high PR backlink and share Adsense revenue with you.
• Create a unique, related blog post and link to your article.
• Monetize the blog.
• Submit the blog to social bookmarking websites as well.
• Create backlinks for your article and your blog post on other forums and blogs.
• Rinse, repeat! Create other related articles and link them to each other as well.

Using this method, you can create a network of sites that are interlinked and offer you the opportunity to earn additional revenue. You will not become a millionaire overnight using this method, but your income will increase steadily.

Important Notes:

• Make sure that all your posts and backlink descriptions are unique.
• Most "get rich quick" schemes are a scam. However, if you work hard and use honest techniques, you are guaranteed to make money.
• Making money is a marathon, not a sprint. Set up a good foundation and work hard, the money will take care of itself.

Stay tuned for more ideas and methods on how to make money. Good luck in your efforts.